Mr. Diender is considered a blue ocean strategist and frequent speaker at events around the world. Adept on a range of subjects, from big data to safe and smart cities, to enterprise solutions. Not a salesman, not a technologist. A Tech strategist, accustomed to larger concepts. Mr. Diender envisioned the Energyverse as digital twin and leadway for Smart Grid+ and Energy Internet (2021). He initiated The Hierarchy of Needs for Connected Cities and Industries, in 2020. End of 2018, Mr. Diender developed and launched the Universal Framework for Smart City Construction visualized via the principle of Rubik’s cube. In 2017, Mr. Diender introduced the Intelligent Operations Center (IOC) as the Brain and Nervous System for Smart Cities. Mr. Diender initiated First Safe Then Smart, as a principle for safe city to smart city transformation in 2016. He developed and launched Secure Converged Communications in Europe in 2005. He pitched and sold one of the 1st IP-communications platforms ‘as a service’ in the Dutch market in 1998. He has been globally involved in several programs and initiatives; scaling from small up to medium and large roll-outs across the value chain. Mr. Diender is experienced in negotiating and bringing to-market concepts and solutions for the digital journey of Smart Cities and digital governments, including Collaboration-enabled Business Process (CEBP), The Future of Work and Industry Transformation. Mr. Diender joined Huawei Technologies at the end of 2011 to help establish Industry Solution Sales practices for the WEU region in education, healthcare, large enterprise, utilities and public services. He became spokesperson to global analyst organizations and international media in 2013. He is a coach and mentor to new recruits and employees and part-time lecturer in Huawei University. Mr. Diender is a contact to non-profit boards and standardization bodies (eg. UN-Habitat, ABAC, WEF). He is advisory board member for Amsterdam University of Applied Sciences, sHero China, NPI Preventive Care Thailand and IE Business University in Madrid. In 2015, Mr. Diender was appointed CTO in the UC&C Marketing and Solution Sales department in Huawei head office, Shenzhen. He became Vice President Global Government Business in 2016. He is awarded Most Valued Professional (MVP) in Huawei Enterprise. Since 2018 he is vice-leader of the Marketing & Solution Sales dept., High Level Executive Communications Leadership Team. As Chief Innovation Officer in Huawei Technologies he helps customers and partners with their digital journey. He is the go-to-person for innovation, digital twins, and value-based growth. He will focus on Smart City Economics, The Future of Work and Digital Transformation. He will drive Energy Transition as the Next Wave of Innovation for Digital Transformation, and transform the conventional grid via smart grid+ and intelligent connectivity towards an Energy Internet. Or as he envisions it: an energyverse (a worldwide web of energy). Mr. Diender holds an MBA in International Business & Marketing and a PhD in Economics with a focus on digital economy and sustainable business models.