Dr Maxine Room (CBE MEd BEd(Hons)CertEd) is Head of People and Culture at Unyted Group. In her capacity as a member of the Advisory Board, she ensures the implementation of Diversity, Equity and Inclusion (DEI) and ensures that these aspects are taken into account in the Unyted team, in leadership, in marketing and above all, she uses her skills in innovation, design and product development. With her support, Unyted will make the avatar experience and 3D world more colourful, fairer, inclusive and diverse. Maxine has held CEO leadership, senior management and consulting roles in mergers, turnaround, transformation and innovation. This has spanned various public, private and not-for-profit industries, including education, estate development, and tech industry development. She is a highly experienced, internationally respected and motivated strategic manager. In 2012 she was awarded the Commander of the British Empire Medal in the UK for her commitment to leadership, equality, diversity and inclusion. She has worked with startups, large and small companies, research programmes and also further higher education institutions. As an entrepreneur, she has undertaken various roles; consultant, mentor, coach, lecturer, trainer and interim manager. Her motivation lies in the drive for quantified transformation into a better state. She is well known nationally and internationally for leading and improving colleges and supporting explicit government policy on the challenge of DEI. With a relentless commitment across cultures and groups to enhancing the competence, quality and sustainability through mergers, business development, effective strategy and leadership success, she makes a difference through action with impact. Her voluntary work includes being Vice President of Northern Ballet, Trustee of the Greenwich and Docklands International Festival, Chair of the Board for Strive Training, and Black Leadership Group lead for Mentoring and coaching. In addition, she has been awarded the 'Freedom of the City of London'