Rasmus Hougaard

Founder & CEO of Potential Project

Rasmus Hougaard is the Founder & CEO of Potential Project, a global research, leadership development and consulting firm that is on a mission to create a more human world of work. They help leaders and teams to understand and manage their minds and unlock the potential for new behaviours and different outcomes.

Over the past decade, Potential Project has helped more than 350,000 individuals at 500+ organisations to adopt new ways of working and leading. With 250+ facilitators and consultants across 28 countries, they have partnered with global clients including Unilever, IKEA, Cisco, Deloitte and Accenture to enhance performance, resilience and creativity and develop leaders who are more open, wise, compassionate and courageous.

Rasmus is recognized by the Thinkers50 as one of the most important emerging business thinkers and leaders in the world. He is the author of “One Second Ahead” as well as “The Mind of the Leader”, a bestseller published by Harvard Business Review.

He has led more than 1,500 keynotes and workshops and is recognized as the leading global authority on training the mind to be focused, effective and clear for great leadership, performance, innovation and resilience.