In February 2016, Sven Bieber joined Spotify and currently serves as Director of Sales for Spotify in Germany and Austria. The trained business graduate learned his trade at OMD in Düsseldorf, where he started his professional career, most recently as Group Manager Planning. He then worked for three years in strategic marketing at Vaillant before he was drawn back to the media industry in 2006, this time to the sales side. His expert knowledge of the (online) audio advertising market comes, among other things, from his many years of experience at RMS (Radio Marketing Service). His positions there ranged from Sales manager and Regional Director to Head of the Digital Media Division and Member of the Executive Board. In 2015 he set up his own consultant business before joining Spotify.